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Rooh Afza
Rooh Afza (; (ヒンディー語:रूह अफ़ज़ा); (ベンガル語:রূহ আফজা)) is a non-alcoholic concentrated squash made with fruits, herbs and vegetable extracts. It was formulated by Hakeem Hafiz Abdul Majeed in 1906 in Ghaziabad, India〔(【引用サイトリンク】url=http://www.hamdard.com/products.php?pid=13&pN=RoohAfza&mc=1&cat=3&cN=Food%20&%20Beverages#.UAYpKXB9lw9 )〕 and is manufactured by the companies founded by him and his sons, Hamdard (Waqf) Laboratories, Pakistan and Hamdard (Wakf) Laboratories, India. Since 1948, the company has been manufacturing the product in Pakistan, as well as in India. Other companies formulate the same un-patented recipe in India, Pakistan and Bangladesh. The specific Unani recipe of Rooh Afza combines several ingredients popularly believed to be cooling agents, such as the rose, and is used as a remedy for loo, the hot summer wind of Northern India and Pakistan. It is sold commercially as a syrup to flavor sherbets, cold milk drinks, ices and cold desserts, such as the popular falooda.
==History==
In 1906, Hakim Abdul Majeed, a physician of Unani herbal medicine, founded his clinic in Old Delhi, the following year, he launched Rooh Afza, from an establishment at Lal Kuan in Old Delhi. Following the partition of India in 1947, while the elder son stayed, the younger son migrated to Pakistan and started a separate Hamdard from two rooms in Karachi.
In 2010, chef Nita Mehta was roped in by Hamdard Laboratories to create new mocktail and dessert recipes for Rooh Afza, their all season summer drink, which was used in a new marketing campaign.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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